Isan. The real Thailand. The breadbasket and the heart of the North. Authentic people. Authentic products. Despite their poverty, the people who live there are the soul of Thailand. Many individuals and families live below the poverty line, living hand to mouth. Deeply shaped by culture and faith, these people work tirelessly to secure the wealth of others in the big cities. They are the true heroes and the driving force of Thailand. They deserve attention, respect, and enduring gratitude.